Eric note: a CTK banner would work well here. Recommend reducing inessential items (the website address can disappear, as folks are already here), ensuring that every item is earning its keep, and revisit the tagline, ensuring that it’s the best we can do. After devoting some brain-time to it, we can keep it for a while (so we don’t have to redo the graphics every year), or decide to change the tagline every year as a way to keep it fresh.

I suggest tweaking the messaging a little bit on this top page to attune it to the present year (2025)—relay this information as a challenge for this year (we accomplished this last year, and with your help, we think that we can expand x and y significantly this year). Then, we link to a page that has a formal breakdown of all of 2024’s results. Elsewhere (maybe attached to our FAQ), we can provide links to the results of all of our years.

At some point, we might want to consider a quick reedit to place some front matter at the head of this video so that these folks aren’t seen to be representative of our volunteers. A simple Wetlands Watch header would work fine. The video is great, and they are great in it, but we want to be sure that folks who breeze past don’t draw conclusions about the kind of folks who might participate in CTK (especially given the hero image at the top of the page, ahem).

These three graphics go well together, but we should use them only when we are in the download section of our process.

Love the look of the flooding calendar—it’s kind of epic, and generally fascinating. I think that it’s one of our strongest graphics. We should give this pride of place and blow it up to max so that folks can appreciate it.

The messaging focus here shouldn’t be the fantastic February event, but rather the next one. Now is the time to get everyone thinking about how much fun/ inspiring the next art event will be.

Love the use of blue bold here. Let’s keep it throughout.

With respect to the list: streamline, giving them the information they need now in the order they need it. Minimize sending them elsewhere for different pieces of the puzzle (like the volunteer info sheet, or even FAQ pages, &c.). It just fractures the user experience. I’ll sketch out what I mean on the Google Doc.

I love the buttons below—they function as a kind of Squarespace 7.0 sidebar, and looks great.

A tale of two graphics! The one on the right is beautiful. Looking ahead to 2025, it might make sense to do a single graphic that has all of the relevant information, and displaying it prominently. The one on the left is dark and uninspiring; the one on the right has movement and style. My only criticism is that the NOTE is difficult to make out (a lot of text, and small font size). We might want to consider either minimizing the note, or displacing that text entirely for a text box outside the image.